Introduction
User experience (UX) is a term used to describe the way people interact with a product, system or service. It encompasses all aspects of the end-to-end experience a person has with your business, from first contact to purchase and beyond. UX designers make sure that users can easily interact with your product or service and have a good overall experience using it. To do this they will use many different tools which are outlined below:
User testing
User testing is a critical component of any UX strategy. You can do user testing in-person or remotely, but each option has its pros and cons.
- Remote user testing: This type of user test allows you to send out questions to participants over email, Facebook Messenger or another messaging app. This makes it easy for participants to respond when their schedule permits. It also allows you to conduct tests for a greater number of people at once without having to travel around town visiting them all in person. However, unlike in-person user tests where the researcher can see facial expressions and body language as they’re speaking with subjects (and vice versa), remote methods rely heavily on written communication only—which can lead some users not being able to fully convey their thoughts because there’s no “visual” component involved here either way!
- In-person user tests: These are conducted face-to-face between the research team member(s) who’ll observe how users behave while interacting with certain features during static scenarios (no dynamic changes like movement). You might think this would eliminate some biases since there isn’t any screen sharing going on here but alas no! In-person user tests can still be biased because there’s no way of knowing what the user is thinking or feeling while they’re performing the task at hand—you can only see what they’re doing on their end, which doesn’t always correlate with how they feel about it.
The best user testing tools available are:
- UserTesting.com is a great option for those who are looking for a quick and easy way to run user tests. Their pricing starts at $49/month for 100 minutes of video recording time and you can use this time however you see fit (e.g. one-on-one interviews, usability testing, etc).
- UserBrain is a testing platform that allows you to run studies and collect data on just about anything. They have a free plan that allows you to create one test session per month, but it’s limited in terms of what features you have access to (e.g. video recording, heatmaps, etc). If you need more than the free plan offers, there are paid tiers starting at $49/month for up to 10 tests per month (which is still pretty reasonable).
Analytics
Analytics is a tool that can help you understand how your users are using your product, what they think of it, and where they are coming from. This data can be used to improve the user experience of your site.
Analytics tools have the potential to give you insight into the minds of your users by revealing what they like, dislike, and expect from your site. Once you understand this information, it will be much easier to design a more intuitive interface that meets their needs.
Try Google Analytics, it’s the industry standard analytics service.
Design and Prototyping
You’ve got a great idea for a new app or website, but how do you get the right design and prototype? With these best UX tools, you can create mockups and prototypes to show users what they can expect from your product.
You can also use them to understand what users want and test your designs with them.
Figma is a collaboration-friendly platform that allows you to create interactive prototypes. It is also a great place to find inspiration if you are stuck with designing your next project.
Surveys / Polls
UI surveys and polls are a great way to gather feedback from your audience. Surveys can be used to collect quantitative data (numbers), while polls can be used to collect qualitative data (open-ended responses). Both forms of surveys/polls can be used for a variety of purposes, including gathering ideas about what users would like to see in your product or website.
The first thing you should do is decide what the goal of your survey will be: Will you use it as part of a larger research study, or just as an informal way to get user input?
If you’re conducting large-scale research studies with multiple questions, it’s best not to use Google Forms or SurveyMonkey because they’re designed primarily for simple surveys/polls that don’t require much customization. If this isn’t important for you right now but may become so later on down the road, keep these tools in mind!
Here are some of the best survey and poll tools:
- Google Forms: This is a free, easy-to-use tool that anyone can use. It’s especially good for creating simple surveys with multiple choice questions and open-ended responses.
- SurveyMonkey: This tool is also free and easy to use, but it has more customization options than Google Forms does. You can add images or videos to your survey, as well as different types of questions like “yes/no” or multiple choice.
User feedback
User feedback is a crucial part of the design process. It’s important to understand your users, but it can also be helpful when it comes time to market your product or service.
User feedback will help you improve your UX, build better products and services, and make more informed decisions about how to market them.
Here are 5 of the best user feedback tools:
- UserTesting.com is one of the best ways to get your users’ feedback. You can see how they use your product or service, what they think about its features, and what problems they may be facing.
- Google Analytics is a free tool that shows you how many people visit a page on your site and where they came from. It also gives you a lot of other useful information like which pages are most popular and where users are spending their time.
- Hotjar.com is a free tool that allows you to see how users are interacting with your site. You can see where they click and scroll, which helps you understand the user experience better.
- Optimizely lets you test different versions of pages to see what works best for your business.
- SurveyMonkey lets you ask your customers questions about their experience with your product or service in order to better understand what they want from you. These tools will help you understand how users are interacting with your site and what kind of user experience they’re having.
Conclusion
We hope that this article has given you some ideas about how to improve the UX of your app or website. If you have any questions, comments or suggestions, please feel free to contact us!